InfoFi has changed the marketing landscape on X, and there has been a lot of talk about how this has negatively impacted agencies.
However, imo this also opened up other, more creative opportunities.
I'm starting to see more projects that work with agencies to expand to big crypto websites like coinmarketcap, which is interesting for several reasons:
1) Large user base (about 75M monthly visitors).
2) More mainstream focus, while CT is the core crypto community.
3) Not as crowded as CT.
I saw @eeelistar talk about this last month and was skeptical at first, but the more I think about it, the more sense it makes to me.
Avalanche announced the collab with @MovimentumWeb3 yesterday, I also partnered with them for this post.
CT is and will always be the place for the core crypto community, but if you want to target the crypto curious, expanding marketing efforts to platforms like coinmarketcap, coingecko etc should also be part of your strategy
Follow me on @CoinMarketCap
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