Metya's payment brand, Metya, has officially upgraded to MePay

In the Web3 era, payment is no longer just a transaction tool, but a bridge connecting social networking, value creation, and daily consumption.

Recently, Metyacard, a payment brand under Metya, was officially upgraded to MePay and released, which means that the platform has officially moved from a physical card service form to a complete PayFi ecosystem. This upgrade is not only a brand renewal but also marks the comprehensive deepening of Metya's layout in the Web3 payment field.

This upgrade makes MePay's brand positioning more focused on Metya's purpose - "social is an asset, payment is value".

It allows users to seamlessly convert the value accumulated through social interactions into consumable assets, promoting the true integration of Web3 applications into daily life through efficient and transparent payment mechanisms. MePay not only continues the core concept of Metya but also further strengthens the platform's competitiveness and sustainability through product iteration and data precipitation.

Brand Positioning: Deep Integration of PayFi and SocialFi

MePay's brand upgrade stems from a deep insight into the pain points of Web3 payments.

In the Web2 world, payments mean efficiency and security; But in the Web3 world, payment is given a new logic of value - it is no longer the end, but the beginning of the value cycle. In the past, although SocialFi projects created value through social behavior, they often stopped at on-chain points and tokens. Although traditional payment tools can open up consumption scenarios, they lack long-term precipitation of user relationships.

MePay attempts to break this divide and organically combine PayFi and SocialFi to build a closed-loop ecosystem that drives consumption with relationships and value-driven payments. The data such as reputation, influence, and interaction credentials brought about by social behavior are converted into actual value after assetization, which can be directly used in multiple scenarios such as member rights, content rewards, and offline consumption.

This logic makes social and payment no longer parallel, but mutually causal - social creates value, payment verifies value, and forms cyclical growth.

MePay is committed to solving the "last mile" problem of Web3 – making tokens truly come to life. By streamlining exchange, settlement, and risk control processes, MePay ensures that users can easily transform on-chain assets into everyday payment tools. This strategy is based on three foundations:

• relational data: record user behavior under the premise of privacy protection to form a reputation portrait;
• Value assetization: Convert social contributions into NFTs, points, and other assets to unlock more rights.
• Closed-loop consumption: rebates, subsidies and membership mechanisms form a self-driven growth cycle.

With this system, MePay is evolving from a payment tool to a leading brand in the Web3 social payment field.

Core Data and Product Benefits: Efficient and Innovative Payment Experience The

upgrade of MePay is a product innovation driven by user needs.

According to official data, the number of MePay cards opened has exceeded 100,000. The market's recognition of the platform not only comes from brand influence, but also from its system optimization and service experience at the product level.

First of all, the card opening process has been completely revolutionized. Users can achieve automatic card opening in seconds, without manual review, and support unlimited card opening, which greatly lowers the threshold for use. The new centralized exchange feature further simplifies the asset conversion process, allowing users to easily exchange tokens like MET or USDT for consumer funds, with all transaction paths recorded on-chain, ensuring transparency and security.

At the infrastructure level, MePay has expanded its banking cooperation network, upgrading from a single UK card bank to three major global card banks (Hong Kong, US, UK), and supports 12 major currencies, including USD, EUR, GBP, etc. This upgrade not only covers daily consumption scenarios, but also provides a wider range of options for cross-border payments.

"Inclusive and Practical" has become a new label for MePay, allowing Web3 payments to truly achieve a seamless experience of "value spent".

Moreover, the synergy between MePay and $MET tokens is amplifying.

$MET is not only a payment and settlement medium, but also undertakes the functions of incentives and governance within the ecosystem. Every payment behavior of MePay users will trigger the actual circulation of tokens, fee distribution, and partial destruction, forming a natural cycle of "use is value". As the frequency of transactions increases, the real demand for tokens is also amplified, forming a complete value chain from social to consumption.