Rainbow Wallet: An intuitive and enjoyable wallet experience for Web3 onboarding @rainbowdotme is a non-custodial wallet that operates on Ethereum and EVM-based chains, designed to make the complex cryptocurrency environment easily accessible to everyone. The mission of this project is to become "the most user-friendly Web3 gateway," aiming to evolve beyond merely providing asset storage to becoming an on-chain financial hub encompassing NFTs, DeFi, and social activities. Particularly, it has garnered significant attention from new users and the NFT community through its humorous and meme-friendly branding, intuitive design, and open-source orientation. The biggest feature of Rainbow is the simplicity and fun of its UX. Unlike the existing MetaMask, which is functional but somewhat confusing for beginners, Rainbow has lowered the entry barrier with a visually rich interface and intuitive navigation structure. Users can easily switch between Ethereum and major Layer 2 networks (such as Polygon, Optimism, Arbitrum, Base, etc.) within a single app, and can start using it immediately without a separate setup process. The NFT feature is one of Rainbow's differentiated areas. It supports visualization in a gallery format, allowing users to intuitively check their owned NFTs, and easily exhibit and trade through integration with OpenSea (@opensea). The DeFi functionality is also enhanced, with plans to offer built-in Uniswap-based swaps, bridging, asset tracking, and future integration with Hyperliquid (Perp DEX). This integrated approach allows users to handle trading, collecting, and investing all within a single wallet. Another differentiating factor for Rainbow is its point system and token economy. Users can earn Rainbow Points through various on-chain activities such as swaps, bridging, NFT trading, referrals, and social participation, which can be converted into the $RNBW token set to launch in Q4 2025. There are also plans for a token launcher through Clanker integration and daily trading games, making the wallet itself function as a gamified participation platform. This creates a model where simple wallet usage is closely linked to community activities and economic rewards. In terms of growth, Rainbow has shown consistent performance. It raised approximately $19.5 million in a Series A round in 2022 and currently has over 100,000 users, primarily through mobile and browser extensions. The point system introduced at the end of 2023 has increased user loyalty and driven ongoing participation, receiving active community responses through weekly distributions, leaderboard competitions, and retro drops. Compared to competing wallets, Rainbow stands out in meme-centric marketing, gamified rewards, and specialized features for NFTs and DeFi. MetaMask and Trust Wallet focus on basic functionalities, while Argent excels in security and DeFi but lacks fun elements. In contrast, Rainbow has achieved clear differentiation in beginner-friendliness and community orientation, actively leveraging NFT and meme culture to secure a unique positioning as "the fun wallet." Of course, there are challenges to address. The biggest challenge is large-scale user expansion. In a situation where MetaMask has established itself as the de facto standard, it is crucial for Rainbow to design its RNBW token economy and campaigns to attract and retain more new users. Additionally, a transparent explanation of how the token's value is created and sustained in the long term is necessary. From a security perspective, while Rainbow has integrated with external security tools like Blockaid, risks such as phishing or user errors still exist. The opportunities available to Rainbow are clear. First, as the demand for Web3 onboarding grows, a beginner-friendly message and reward structure can lead to large-scale adoption. Second, there are plans to expand beyond NFTs and DeFi to include real assets like stocks, allowing the wallet's functionality to evolve from a simple cryptocurrency wallet to an on-chain asset hub. Third, community-based growth is one of Rainbow's strengths, and meme campaigns, creator participation, and enhanced social features can accelerate viral effects. Overall, Rainbow Wallet presents an attractive alternative for both Web3 newcomers and community-centered users by combining NFTs, DeFi, and gamified reward systems around its unique identity as "an easy yet fun wallet." If the token launch and feature expansions proceed successfully, Rainbow has the potential to surpass the dominance of MetaMask and Trust Wallet and establish itself as the next-generation Web3 wallet.